Wiederhoeft x Airbnb Experience
I was commissioned to photograph the Wiederhoeft × Airbnb Experience over two days in New York.
The experience brought small groups of guests into Jackson Wiederhoeft’s studio to observe his working process up close — from early sketches and fabric selection to the garment presentation on the models. Each session hosted a different group, allowing for a slower, more conversational rhythm than a typical fashion event or show.
My role was to document the experience as it unfolded: the interactions between the designer and guests, the studio environment, and the way participants engaged with the work. I focused on moments that showed how the experience functioned — people asking questions, examining materials, and seeing the pieces worn at the end of each session.
Over the two days, I photographed four separate groups moving through the same space and structure, each bringing a different energy and pace. To start off the experience each group selected six looks from the S/S 2026 collection to be tried on by the models.
While the models were getting dressed backstage, guests were invited to explore the showroom and ask any design questions they might have.
As the models entered the showroom in their first looks, Jackson would demonstrate the proper lacing of the corsets and guests were encouraged to inspect garment’s details.
After first looks guests were welcomed into the design studio and each received a custom notebook with Wiederhoeft’s name on the cover. The notebook functioned as both a takeaway and a working object during the experience.
After the group selected specific looks and watched them modeled, Jackson cut small swatches from the fabric bolts that were used to create the said looks. Participants added them into their notebooks, creating a personal scrapbook or vision board as the session unfolded.
This process gave guests a physical way to engage with the collection — not just by observing finished garments, but by handling materials from the actual looks they had just seen worn. The notebooks became a record of each participant’s relationship to the work, shaped by texture, color, and personal response.
Each experience ended on the balcony attached to Wiederhoeft’s showroom, where guests could take in the breathtaking views and snap pictures of the last three looks of the day.
Bonus section: studio details and models.
